“Ad blocking has been a growing headache for publishers, and recent reports indicate that its reach will only increase around the world,” writes Ross Benes in Digiday. The reason is pretty simple. “Millennials are annoyed [by ads] and older users...

Ad blocker usage has doubled worldwide in the past year, but U.S. brands have yet to feel the full impact. Is there still time to save their hides? It’s a dangerous time to be a media brand, according to Matthew...

The ad budget you spend on digital ads to reach that coveted group is probably pointless. Sorry. Almost 2/3 of millennials use ad-blocking extensions on their browsers (according to eMarketer) and that could be rendering your digital advertising spend useless....

Regardless of who’s to blame for the mega-billion dollar ad blocking meltdown, it’s on publishers to fix it for their readers. “When the new iOS released, the most popular paid app in the App Store was an ad blocker.” That...

“Listen, Little Boy, in this business there’s only one law you gotta follow to keep out of trouble: Do it first, do it yourself, and keep on doing it.” ~ Tony Camonte in ScarfaceCaribbean and South Pacific cell carrier Digicel...

Why did I feel a pang of guilt when I beefed up my ad blocking software? I make a living in the published content business, and ads are vital to what we do here. I’ve read the predictions of pending...