If you are on social media, but haven’t yet “figured out” Twitter, you are not alone. There are some critical differences between the way you engage on LinkedIn and Facebook compared to the engagement offered on Twitter.
On the first two social networks you generally engage with people who are already in your social circle, or with “friends of friends” or group members. You build your network to expand your reach. Think of it like a cocktail party with a large, but private, guest list.
Twitter, on the other hand, is the beer fest in the park. It’s open to everyone, and people gravitate toward the beer or the food tables based on their interests and their current needs, meeting new people who share that interest or need along the way.
For businesses, meeting new people with an interest and need for what you do is a great strategy for filling your funnel, either online or off. Still, it’s hard to know where to begin with Twitter. Clever and pithy, with # and @ — it all seems like a foreign language to many of us.
Fortunately, HubSpot comes through, with a free download called The Science of Twitter. It’s an excerpt from Dan Zarrella’s new book and, like all things from HubSpot, it offers good insights and a reason to get you started.