Does it really matter when you send your marketing emails?
Turns out it does, according to a report by email marketers MailerMailer. According to their findings, open rates were highest on Tuesdays, followed closely by Wednesdays. And while opens were lower on the weekends, the click-through rates were highest on Sundays (maybe because people had more time to relax and read?).
Aside from the day of the week, the time the mail is sent had an impact on rates as well. Emails that were sent from evening through early morning got the best open rates, probably because the majority of emails are read during normal business hours. Those emails that ended up in the inbox first thing in the morning were more likely to be read than those that arrive throughout the day.
Late morning through lunch hour on weekdays seems to be the time avoid, with the lowest click-through rates during that time.
Before you schedule your next campaign, take a deeper dive through the research. If your goal is opens, consider Tuesday or Wednesday. If you goal is deep engagement, Sundays may be best.
Of course, if enough people read this report we are all going to be drowning in marketing emails on Tuesdays. And that means the open rates will likely go down. So schedule your campaign for Tuesdays, but for Pete’s sake don’t tell anyone else why.