by Lauren Indvik @Mashable
In a note to colleagues Friday, Jill Abramson, executive editor of the The New York Times, announced that the paper is developing a new, longform digital magazine, under the direction of former national editor Sam Sifton.
Abramson describes the magazine as “an immersive digital magazine experience, a lean back read that will include new, multimedia narratives in the tradition of ‘Snow Fall‘ and last weekend’s compelling account of the Arizona fire, as well as some of the best reads published during the previous week.” She says the magazine would be a “need to read,” one different from the Times‘s culture-focused Sunday magazine.
Abramson did say when the title would be released, nor name anyone else working on the project. It’s also not yet known if it will be available to current subscribers or as a separate product.
Thus far, publishers have had little success with digital-only magazine launches. Cosmo‘s Cosmo for Guys iPad magazine was removed from the App Store just a few months after its initial release. The Huffington Post‘s iPad magazine, Huffington, was launched as a paid product, but went free in the App Store two months later, presumably because it failed to attract enough paying readers. Its chief architect, Tim O’Brien, left HuffPo for Bloomberg in February.
In addition to the digital magazine, Abramson says that Sifton will also be overseeing the creation of a new “dining news product.” She also announced a slew of leadership changes to help foster digital innovation in the newsroom. Those promotions, and Abramson’s full letter, have been copied below.
Read the full article here to see a copy of Abramson’s letter: http://mashable.com/2013/07/12/new-york-times-digital-magazine/