[responsive][/responsive]Has Twitter peaked?
According to Mashable’s Matt Petronzio, maybe so. “At its peak, within the past three years, Twitter grew internationally by more than 140%. However, as of Q4 2013, that growth is just under 40%, despite reaching 241 million monthly active users.”
So what’s next for the big blue whale? According to eMarketer, it looks like dark waters ahead.
“A maturing user base means that steep growth is in the rear-view for Twitter in the US, which fuels marketplace concerns that Twitter is not growing fast enough on the heels of a recently launched IPO,” according to a report by eMarketer on the maturation of the US Twitter base.
“Growth for overall US Twitter users will dip below 10% in 2015, slowing to 6.4% overall by 2018,” the article continues.
The Wall Street Journal reported on a recent earnings call with Twitter CEO Dick Costolo and had this to report: “The numbers underscore what Twitter has already realized: If it wants more users–enough to become the ‘global town square’ as CEO Dick Costolo often says–it’s going to have to work for it,” according to WSJ’s Yoree Koh.
“Twitter’s first quarterly results as a public company earlier this month showed that it added just 3.8% more monthly active users in the three month period, bringing its worldwide tally to 241 million for the last three months of 2013,” writes Koh. “It represented a considerable slowdown from the 6.4% growth in the previous period.”
On the bright side, many of the new users are older, and therefore more likely to engage with ads on the social network, per the eMarketer report. This might where Twitter needs to focus in its bid to create and sustain a viable, long-term business model.