The ubiquitous paper sample book – long a staple of the printing industry – has become art. From its beginnings as the workhorse of the sales forces it has morphed into a showpiece for the production team and a movable gallery exhibit of the best in current creative design. The sample book has evolved into a compelling and creative work of art more suited to the coffee table than desk. This evolution builds in an almost irresistible call to action.
Take Sappi’s latest sample book as an example, Print &. The fine paper supplier has elevated its sample book into pure graphic art, with stunning design elements reproduced with creative finishing techniques on various papers that beg to be handled, touched and turned.
Advertisers and publishers could take a less here, as it demonstrates the power of the printed piece to engage the user and draw him in.
Tellingly, the book does not appear to be available digitally. While Sappi’s website offers a paper selection tool to help you choose a paper, and has plenty of digital interaction points for its customers, they’ve held Print & aside, reserved for a hands-on presentation. An oddity in today’s PDF-happy world, and a refreshing reminder that there are some messages that can only be authentically delivered in print.
Chris Dickman of StockLogos.com agrees in his recent blog post making the case for print. “…what’s undeniable is that via this virtuoso printing process the publication has already demonstrated something that digital can’t do. Which is that as a physical object held in the hand, print can be one heck of an involvement device.” Dickman continues, “All in all, Print & is a good reminder of just what print is capable of.”
A good reminder for us all, and for those who rely on us to deliver their message.