Apple’s ITP and Your First-party Customer Data
|,
It’s been three years since Apple launched Safari’s Intelligent Tracking Prevention (ITP) feature, slamming down the lid on the digital cookie jar. "In 2017, Apple released Intelligent Tracking Prevention (ITP) to protect the privacy of Safari users,” explains Michael Yeon...
continue reading
What’s at Stake in the Big Tech Antitrust Fight
|
Yesterday I shared information on the House Judiciary report and its scathing findings on tech biggies Amazon, Apple, Google and Facebook. Today we take a closer look at what’s really at stake for these companies. As Alex Castro notes in...
continue reading
Massive Accusations in the House Report on Big Tech
|
The 16-month House investigation into tech largest companies — Amazon, Apple, Facebook and Google — is officially over. Released last week, the House Judiciary Committee’s report accuses the four companies of abusing their power and cites multiple problems in the...
continue reading
Ad Industry Invites Apple to the Table on IDFA Usage
|,
Apple’s much-talked-about iOS 14 was supposed to include a major advancement for user privacy… and it was poised to have a massive impact on the digital ad industry.“When iOS 14 rolls out to the public this fall, users would be...
continue reading
Apple Hits Pause on Much-anticipated Privacy Feature
|,
Well, this is a bit of a surprise.Apple’s IOS14 was poised to torpedo the digital ad machine with its anticipated privacy feature that would require developers to get user permission to gather data and track them online. Users were expecting...
continue reading
Sorry, Apple News, You’re Out of Alignment
|
‘We want relationships with our readers; and you aren’t allowing that to happen.’That’s the basic message the New York Times just sent to Apple as they backed out of their partnership with Apple News, according to this article in the...
continue reading
Publishers Cry Foul on Apple’s New Subscription Model
|,
It was four years ago that D. B. Hebbard railed against Apple and the lousy way they treat magazine publishers. They are at it again … and we wonder what Hebbard would think of this. “Apple's upcoming Spotify-style magazine subscription...
continue reading
Privacy Please with the new iOS10
|,
The release of iOS 10brings an array of new features and upgrades, including an important change to the functionality of the “Limit Ad Tracking” privacy setting.  For ad-averse iPhone users, the Limit Ad Tracking setting has long been a nice...
continue reading
Apple News Leaves a Bad Taste for Publishers
|,
Since the launch of iOS 9, publishers have been less than thrilled with Apple’s news publishing platform. “Underwhelming.” That’s the word used off the record to describe one publisher’s experience with the latest iteration of Apple’s news feed, according to...
continue reading
Why Digital Publishers are About to Lose Subscribers
|
Publishers are supposed to know this, and Apple did send out a notice, but how many realize what it means? Let’s say you subscribe to a handful of digital magazines. They are relatively inexpensive, and the payments are all lumped...
continue reading