The creative rock stars at Saatchi & Saatchi are at it again, this time with a deceptively simple looking print ad for the Ford Explorer.
According to Roo Ciambreillo at AdWeek, “BBR Saatchi & Saatchi created this print ad for Ford Israel that also happens to be an optical illusion. It promotes the Ford Explorer’s Park Assist feature in a way similar to those email forwards from your aunt that ask you to stare at an image until you see the face of Jesus or the outline of Elvis.”
“Stare at the black dot for 30 seconds. Move your eyes to the empty parking space. See how easy it is to park,” says the copy in the ad.
I was skeptical but sure enough the illusion worked. It’s a fantastic way to showcase the benefit of the feature (park assist in this instance) without words.
It’s a great example of innovative print ad design that truly engages and hits the mark.
My favorite comment from the original article was from a gentleman named Derek Ridenoure: “All of you stared at Ford’s ad for 30 seconds, when most of the time, you would have moved right past it. Kudos to Saatchi and to Ford. Not only did you stare at it, you took the time to comment on it. Ford wins!” I completely agree!