We can’t decide if UK agency Quietroom belongs on the naughty or the nice list for this, but we were absolutely sleighed by their fantastic brand book send-up of Santa Claus.
With tongue firmly in cheek, this will resonate with anyone who has ever created or worked with brand guidelines.
The funny thing is, at the end of the day, it’s not so funny. As Haniya Rae points out in Digiday this week, “this both evokes and skewers the bland and empty corporate language found in so many real-life brand strategy documents.”
The book covers topics like:
- The pillars of the Santa brand house – starting with the foundation of deceit built on a bedrock of gullibility
- How to use the Santa logo (even an approved “white on white” version)
- A plotted chart of brand assets in the Santa “space” (yes, Gandalf is there)
- A simple yet elegant brand palette (“We chose red because it connects to blood, which signifies family, and communism, which alludes to sharing.)
We are howling over here.
What we really like about this is the fantastic job they’ve done to create a stunning piece of content marketing. Without saying a word about the creative geniuses over at Quietroom, this piece tells us all we need to know about them.
I’m willing to bet they get more than candy canes in their stockings this year. I believe they’ve just unwrapped an incredibly prosperous New Year for themselves.
Spot on friends. We wish you a Happy Christmas!