Print products now compete with websites, RSS feeds, e-mail marketing, texts, Tweets, Facebook updates, Pinterest posts, YouTube, Flickr, Instagram and The Vine. Many didn’t exist 5 years ago but they all want your attention today. Plus hundreds of additional digital media channels, many you’ve probably never heard of.
Have you ever looked at all the social options available to your audience today? Here’s a simple diagram that was generated this week by Brian Solis and JESS3.
There are many current arguments for getting involved with social media and investing in a good website. I believe in having a quality website, mobile enabled, current and up to date. It says a lot about a company and is often clients 2nd impression after being contacted by a salesperson. It’s where they go to find out more about your company.
But trying to reach out to the general population via social media is a challenge.
Think about it. I might get five to ten items in my physical mailbox in any given day. A few bills, promo cards, flyers, catalogs and magazines. Five to ten items wanting my attention. However, with online, depending on how many media channels I check, there are upwards of hundreds of updates a day. . . especially with the most popular sites like Facebook and Twitter.
Ten vs. hundreds. Daily.
Usually I sit down at the end of the day and read a magazine. Or I may browse a catalog to relax. It’s something I value and I’m not the only one. Reading an article or figuring out how to convince my wife to let me buy a few things from a catalog is something I enjoy (buying things, not negotiating with my wife). I see new items I’d like to have. I find new ideas I’d like to share.
And they aren’t there because I searched for them or because my phone beeped to alert me of a status update. . .
Readers enjoy many media channels. But as more news magazines and bills move online, you will have even less competition in the mailbox. . . using print for effective marketing campaigns, delivering your magazines or catalogs, will get the attention you’ve been looking for. Even more so in the future, as more media channels funnel through the internet (you’ve seen it with radio and television already).
Print will deliver your message directly and effectively.