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16 May 201816 May 2018|Advertising

According to Troy Young, global president of Hearst Magazines Digital Media, the traditional model of agency marketing is perilously close to extinction. In order to survive the change, agencies like his have to do a much better job of providing...

Malyarov’s Open Letter to Everyone Looking for Real Journalism

14 March 201709 November 2021|content, Editorial

“Standing up for facts is a kind of patriotic act, and a necessary one.”Those words from Dartmouth College professor Brendan Nyhan close a thought-provoking piece by Nikolay Malyarov in Fipp.Malyarov’s “open letter to everyone looking for real journalism” makes the...

The Digital Tipping Point: Are We There Yet?

14 September 201614 September 2016|Digital

It may seem that digital media has already drowned out traditional media. This isn’t true, according to research by eMarketer. Are we there yet? Has digital overtaken traditional media in terms of consumer behavior? Not yet, but we’re getting closer,...

Digital Ad Burnout? You Betcha

10 August 201610 August 2016|Advertising, Digital, Social Media

Digital media is worried that readers are burning out on ads. Ya think? Mass media in catching on to what a lot of us in the industry have known for a long time now: The average consumer is pretty much...

The Big Question at Cannes Lions

29 June 201629 June 2016|Advertising, Print

It’s not enough to create awesome print to win the ad game; one exec says it’s all about the conversation. At this spring’s Cannes Print & Publishing Lions festival, industry execs gathered for much more than an awards program. They...

Can I Have Your Attention…

03 March 201603 March 2016|Magazine, Print

The tide may be turning this year, as consumers find their attention spans for content growing rather than shrinking. And that’s a great thing for print. “I think next year we could potentially grow our attention span rather than shorten...

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