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An Honest Look at State of the Magazine Industry — Summer 2017

03 August 201703 August 2017|Magazine

Anyone working in or around the magazine industry knows one thing for certain: Everyone’s got an opinion. Prognostications on the print magazine industry range from doom and gloom to nothing but sunshine and moonbeams. If you’re in the business of...

New Indie Magazine Fare Gets Framed

13 July 201713 July 2017|Magazine, Print

I just had to share this info, because it’s so interesting on two levels. First off, the article comes from the Things We’ve Seen blog, which is put out by the folks behind Banton Frameworks in the UK. The idea...

Mailing Industry Up in Arms over the Ongoing USPS Rate Debacle

18 April 201718 April 2017|USPS

Could this be the end of inflation-capped postal rate hikes? Many in the industry feel that the pending Congressional review of how postal rates are determined may set the stage for exactly this. And the industry is not taking the...

New York Times’ Focus on Subscriptions is Massive News for Publishers

24 January 201724 January 2017|content, News

The once heavily ad-based publishing business is altering in radical ways, at a pace that is hard to fathom. So much so that the New York Times is now more driven by subscriptions than by ad sales, according to an article...

How Fake News is Helping to Kill Off Native Ads

30 December 201610 November 2021|Advertising

They may be the trend of the moment, but common sense tells us native advertising isn’t going to work in the long run, especially in this hyper-sensitive media environment. Is 2017 the year native advertising will lose all credibility? Some...

3 Print Magazine Superpowers for Brands

21 July 201621 July 2016|Print

New research is proving what we’ve known all along; print magazines rock in these three critical areas. What do your business marketing goals look like? Odds are you are looking for long-term brand building, near-term sales, and a healthy ROI...

Objection to Print…Overruled!

07 June 201607 June 2016|Magazine, Print

Think it’s too pricey or old-fashioned to print a company publication? One law firm says that old argument is out of order. The Atlanta-based law firm of Smith, Gambrell & Russell, LLP, can’t dispute the evidence when it comes to...

The Web of Disruption or a Branded Environment? A Publisher’s Choice

13 April 201613 April 2016|Advertising, Digital, Marketing

Today’s Internet is a disruptive experience that serves no one: not the user, not the content creator, not the publisher, and especially not the advertiser, who’s getting the worst deal of all. The editors of MediaLife want to make one...

Is Your Ad Strategy Scientifically Sound?

22 February 201622 February 2016|Advertising, Magazine, Print

Advertisers take note: Your target’s brain is hard wire to receive that message in print, more than digital. That’s the science behind the hype. Print geeks everywhere are feeling vindicated for their love of paper, after years are digital proponents...

Husni Strikes Out at Sloppy Industry Reporting

12 January 201612 January 2016|Magazine, Print

He makes a convincing argument that recent reports on magazine launches are “dead wrong.” Is it possible that MediaFinder has it all wrong? According to Husni, “…news of the decline of magazine launches have been greatly exaggerated” and he takes...

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