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13 August 201513 August 2015|Advertising, Magazine, Print

A few days ago we published an article on the weird science behind ad effectiveness, and got great feedback. (It seems our readers like to know the facts about digital and print engagement.) So today we follow up with more...

Good Small Business Marketing Means Doing the Math

11 May 201509 November 2021|Business, Marketing, Print

"While social media is sexy, and advertising is easy, there’s still tremendous power in printed materials,” states small business marketing consultant Rhonda Abrams in USA Today.Certainly not earthshaking news there; even among high-level ad agency experts the tide is turning...

BoSacks’ Annual New Year’s Message Resonates with Hope and Light

31 December 202010 November 2021|Advertising, Editorial, Magazine, Newsstand, Publisher, publishing

Seems Lois Lane and BoSacks have something in common. Both are convinced that no matter how dark it may seem at the moment, the light will return, and those who see the darkness for what it is will see new...

Condé Nast to Put All Their Titles Behind Paywalls by End of This Year

30 January 201910 November 2021|content, Digital, Magazine, publishing

Three years ago, it was evident that Condé Nast was somehow defying the so-called digital erosion. At the time, Nicholas Coleridge said his company’s sales had held up well, and the feared “demise” of the print magazine hadn’t materialized. “Ninety percent...

More Evidence of the Pendulum Swing in UK Print Ad Revenues

09 August 201809 August 2018|Advertising, Print

Last fall, news broke that ad-funded digital publishers Buzzfeed and Vice missed their revenue targets, while Mashable was sold for 20% under its 2016 valuation. At the time, it was evidence the digital ad pendulum was taking a big swing...

Collaborative Journalism is Good News for Weary Publishers

31 July 201831 July 2018|Editorial

It’s not an easy time to be a news publisher. First it was the massive disruption to their business model. Now, it’s increasingly loud rhetoric around “fake news” and the growing disengagement of the reading public. The bottom line: It’s...

A University Cancels its Print Magazine – Was it Censorship or Just Bad Marketing?

16 July 201816 July 2018|Magazine, Print

There’s a problem with deep journalism and in-depth reporting. It tends to dig more deeply than a lot of people are comfortable with. According to some of the editorial staff at Lindenwood University, that’s exactly why their print magazine has...

News that Matters – Embracing the Slow Journalism Movement

11 July 201811 July 2018|Editorial, News

The age of the 24-hour news cycle has turned journalism into a speed race. Scoops and breaking news are filled with scant facts, lots of supposition, and often wild speculation. And by the time the full story has come out...

Media Buyers are Failing Brands Due to This One Bias

29 May 201829 May 2018|Magazine, Print

The last few weeks we’ve talked a lot about the importance of true engagement in advertising, and how the quest for eyeballs has been distracting many brands from the real point of their campaigns. Now, new research from Ebiquity and...

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