Search Results for: "evidence based"

33 total results

The Crisis of Consumer Attention Reaches the Tipping Point for Advertisers
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The interruptive strategies of digital marketing are in fact contributing to a decline in consumer attention. That’s the premise behind Attention Please, a research program undertaken by Magnetic Media in partnership with PHD Media and Bournemouth University.  The researchers set...
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Condé Nast to Put All Their Titles Behind Paywalls by End of This Year
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Three years ago, it was evident that Condé Nast was somehow defying the so-called digital erosion. At the time, Nicholas Coleridge said his company’s sales had held up well, and the feared “demise” of the print magazine hadn’t materialized.  “Ninety percent...
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Finger in the Air or Fully Accountable?
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There’s plenty of evidence that print “still” works, despite the rise of digital. We see digital-first brands launching magazines, Amazon mailing a print toy catalog, and a shift in the fashion industry from mass market to branded print. Yes, it’s...
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Ditching the Duopoly in the Pivot to Paid Content
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As we’ve noted before, there’s a gap in the publishing industry that appears to be widening. On the one side, we have the stats on print ad revenue that continues to show declines in the market overall. On the other...
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A Reality Check for Online Subscription-focused Publishers 
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There’s been a lot of talk this year about paid digital content as a viable revenue stream for news media. We certainly see evidence of the publishers that are getting paid content right. The shift away from ad-supported content to...
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Three Years Later, the Answer to “Why Print” is Even More Compelling
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A shout out to Dave Yoho from Dave Yoho associates for reminding us of this great article by Molly Sloat from the AMA. As I started to reread the piece (available on the AMA’s site here), I wondered if the...
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And the Digital Pendulum Takes a Big Swing Back
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Talk about a pendulum swing. Wow.It wasn’t all that long ago we saw stories everywhere about how digital was killing off print. I’ll admit we got a bit tired of the hysterics; in fact, we were already rolling our eyes...
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A New Way to Understand our Collective Information Disorder
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It’s hard to deny that we have a collective challenge with misinformation in our culture. Trust in the media is at an all-time low, and the charges of “fake news” from all corners are daily fodder on social platforms. Apple...
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Facebook at it Again with Inflated Reach Estimates
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In September it was revealed that Facebook’s math just didn’t add up. At issue was how FB was describing its potential reach for advertisers. “According to a recently published report, Facebook says they reach 1.5 million Swedes between the ages...
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Some Collectors are Paying Serious Bucks for Back Issues of Print Magazines
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An eBay listing for "Vogue"'s July 1998 issue, featuring Claire Danes. Photo: Screenshot Before you recycle those old stacks of fashion mags in your mom’s attic, you might want to check eBay. According to Tyler McCall in Fashionista, they could...
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