Two Sides U.S., Inc. is an independent, non-profit organization created to provide members of the Graphic Communications Supply Chain a forum to promote the responsible production and use of print and paper. Their most recent creative promotion highlights facts about print on paper in a full page ad in Inc. Magazine’s digital edition.
“No Wonder You Love Paper” calls out to you from your screen while digitally flipping Inc’s pages. This is the first of several ads designed by Two Sides new campaign.
What are your thoughts? Is placing an full page ad in a digital edition supporting the format or promoting against it? Two Sides is trying to show syngergies between print and digital. The campaign also promotes a website with activities revolving around environmental responsibility, downloadable brochures, videos and more.
To get the message out they are looking for free ad space – interested? Find out how and read more about Two Sides message here.