If you’re a publisher in the year 2013, it looks like this year could have gone either way for you. According to an article in Crain’s New York, “the year has been a case of glass half-full, glass half-empty.”
The article refers to some up and down and rather sideways stats for the year to date. For example, 40 print titles have folded since the beginning of the year, up from 55 over the same period in 2012. Consider though that only 114 new titles launched, down from 155 last year (Mediafinder.com research).
“There are fewer launches, but people are still launching,” notes Mediafinder President Trish Hagood. “There is life in print yet.”
Of course, we’ve know that all along, despite all assertions to the contrary.
It’s interesting to note that among the new titles that are launching and, so far, doing well are “magalogs,” an interesting type of magazine/catalog hybrid that takes content marketing into the print realm. (We’re not surprised; it’s a great application for reaching customers in a format that is entirely engaging and eminently readable.)
Top sellers for new titles continued to be centered on food and regional interests, while the business-to-business niche and tech titles were among the heaviest losers. Two big names now out of print are Game Developer and AM News (published by the American Medical Association).
The industry seems to be shaking itself off and reinventing its inventory. The interesting, relevant titles that truly engage readers are gaining momentum. We’ll be watching the numbers as the year draws down. Here’s to ending the year on an upswing!