It’s here, the much-discussed exigent rate hike from the USPS. And it’s going to hit businesses right where it counts.
The price increases are expected to generate $2 billion in incremental revenue for the USPS, according to the agency’s own data. Whether or not that figure is completely accurate, and how much of that will be borne by direct mail marketers, is yet to be seen. Still, that’s a huge hit to an industry that has dealt with its shares of challenges during past several years.
All two billion of those dollars are coming out the pockets of the people who use the postal service, one way or another.
But there are steps you can take to make sure less of it is coming from your own pockets. In fact, it’s a great time to take stock of your mailing operations and use this opportunity to be a smarter mailer.
We hope this How-to Guide will help: Surviving the Postal Rate Hikes 012714.pdf
It’s 4 pages of real advice – download it now and get some answers about what you can do to survive the postal rate hikes.
** Also see our previous post on a promotion the USPS is doing through the months of February and March here to save 2% on your postage by using color QR codes in your mailing piece.