It’s that time of year again, when we start swimming in a sea of data and speculation about the magazine industry. Are we up? Are we down? Dead or alive? Thriving or whimpering?
Before you spend too much timing reading the spin from various sources with their own agendas, go straight to the source for your info: The 2013/2014 Magazine Media Factbook, published by The Association of Magazine Publishing (MPA).
Always a well-recognized authority on all things magazine, the MPA again serves up a compendium of relevant information. A couple of highlights from the MPA:
“Magazines outperform most other media in: fit with content, credibility, delivering valuable information and influencing purchase decisions.”
“Print magazines are the most preferred place to look at advertising and rank #1 in commanding consumer attention and advertising acceptance.”
This year, they’ve also published their report in a digitized edition for smartphones and tablets, along with their usual PDF. We haven’t tried it on our mobile devices yet, but it looks like it offers a nice search function and social sharing capabilities, plus additional content like video and background research.
Whether PDF or digital, the report features 100+ pages of facts, figures and relevant trends to help inform your decision-making as we move ahead into 2014.
And it continues to prove one very key thing – magazines, in every form, remain a powerful way to connect and build relationships, with nine out of 10 adults saying that they do in fact read magazines on a regular basis.
For magazine publishers, that’s a great place to start.