Teens are notorious for abandoning things they like when it becomes too popular with the older generations. Maybe that explains why they are turning away from Facebook in increasing numbers, according to recent figures from a Piper Jaffray research report, summarized by Print in the Mix.
With the Millenials moving away from Facebook and turning more toward Twitter as their “most important” channel, marketers need to pay attention. Targeting the younger set it always a moving target, made even more so by these mass migrations.
Now let’s see what happens when Grandpa Joe start retweeting. Will it be the beginning of the end of for the little blue bird of digital?