Focus on high quality content and the magazine industry will thrive. Thus spoke India’s Information and Broadcasting Minister Manish Tewari at a recent conference of Indian publishing professionals.
As reported in the Business Standard, “the magazine industry should emerge as an authentic source in an information-loaded world.”
Tewari drew parallels to the editorial standards that needed to be developed for online media, while advising the print magazine industry to adopt similar practices. He called upon the industry “to strengthen its presence in the digital and new media age by playing the role of an objective, analytical and authentic source of information.”
Doing so, Tewari attests, would be a solid starting point for continuing business success and future growth.
“The industry could focus on profitable growth by implementing cost control initiatives and adopting technology across key business performance areas such as planning, budgeting, customer relationship management, strategic outsourcing, etc. While leading players had taken necessary steps, it was necessary that the industry reviewed the process in its entirety,” he added.
Apparently Minister Tewari is bullish on print, noting that India’s print figures are strong in both circulation figures and ad revenue. He predicts continued growth for an industry that has “shaped public discourse for over 60 years and still [has] potential to grow.”
A focus on high quality content to combat the digital fire hose? Now that is advice that resonates regardless of the country in which you publish.