[responsive][/responsive]Magazines and newspapers are basically consumer goods, and, like any consumer goods they are brands and, like any other brand they got to have a logo. A magazine masthead. Logotype’s role is to be recognizable. In the sea of magazines on the newsstands you want your logo to pop up.
To be instantly recognizable. This is not an easy thing to do. That’s why logo is the most important element on the cover page.
When designing a logo several things should be your concern. The logo should capture the publications character, attitude, it should fit the intended readership, it should be versatile too, so that it can be used in other occasions, like marketing materials.
When working on a logo you should try tenths or even a hundred variations. When you find several that you like, you should work on its variations. First, and obvious thing is to choose the proper typography. Is your publication modern one, is it more traditional, is it urban or more conservative?
Is the name of the publication long one or a short one? If it’s a short one maybe you can make logo stand in the top left corner. If it’s longer one and if it has two words maybe they can be positioned one on top of each other and placed in top left corner.
If you ask yourself, why top left corner, it is because when magazines are stacked on the shelves on the newsstand top left position is always visible, no matter how densely stacked the magazines are on the shelves. If the name of the magazine is longer maybe you can make it in bolder type for more impact.
It is always better to use different fonts for the logo then the ones you use for the cover headlines. Although logo is not read it should be recognizable, and that’s why it should be different in type from the rest of the cover.
Read the full article here: http://www.magazinedesigning.com/magazine-masthead-creation/
The use of typography is also very important – read a current article on typography here: http://freeportpress.com/how-important-is-typography-to-your-magazine-or-publication/