If you’re a commercial mailer of flats and periodicals, brace yourself. Customers are facing an unexpected and steep increase in USPS mailing rates sometime this summer — even while service standards remain miserably low. The first indication that something was seriously wrong with operations at the USPS came last July,... read more →
Feb
01
Jan
27
“An online catalog is a powerful package, so why is print making a comeback?” Jim Preen writing in Brand United asks and answers this question with some key facts about consumer behavior during the UK lockdowns. “With another national lockdown upon us, people are being forced to spend a huge... read more →
Jan
27
Rand Fishkin is a familiar name to anyone who follows SEO and the power of original content. Fishkin rose to prominence in content circles as the head of SEO firm Moz; he’s now a co-founder at audience intelligence firm SparkToro. And he’s got something to say about the state of... read more →
Jan
26
As we move into the beginning of this new year, one thing has certainly changed. The usually confident experts, none of whom predicted the year we just had, are a little more circumspect, adding a few more caveats. Still, trends and themes are out there, and for Sue Todd of... read more →
Jan
26
Yes, knowing your audience is the key to creating a magazine that stays relevant, even loved. But what about when your magazine audience is around 90 million, from all walks of life? At People Magazine, the answer may surprise you. Perrin Drumm... read more →
Jan
22
Is it time to let loose with some fresh designs this spring? This week’s free fonts might be a good fit for that emerging vibe. Start with Refaline Script, a free handwriting font from Holis Majid of 24Design Studios. Its loose lines and free flow give this a light, soft... read more →
Jan
21
Nobody demonstrates the power of a well-designed cover better than the magazine industry. Magazines are admired for creating iconic, riveting, thought-provoking cover designs. Many have come to define an era or a cultural movement. How Do I Make a Good Magazine Cover? Magazine cover design skills can be learned. If... read more →
Jan
20
Well, this is starting to get interesting. When the House Judiciary report on big tech came out last October, it was clear that a lot of information would come to light that could have massive implications for Amazon, Apple, Google and Facebook. The resulting lawsuits (there are several in play)... read more →
Jan
19
The global lockdowns may have provided some slight, if temporary, respite from climate damage, yet the issue remains … as a matter of scientific inquiry wrapped around a looming cultural and humanitarian crisis. Now, important new voices are becoming louder, stronger and clearer, in the form of indie magazines dedicated... read more →
Jan
18
As retailers look ahead to a post-pandemic consumer world, where does print appear on their radar? For some insights, let’s look at how print was being integrated into both brick-and-mortar and online retailers. “The rapid rise of online shopping and e‐commerce has completely up‐ended conventional retail,” writes Dr. John Zarwan,... read more →