It was a good year for the B2B media market, according to some sources.
The Association of Business Information & Media Companies (ABM) recently released their 2013 report, and it shows growth of 4.8% last year, quite a bit better than in 2012 (2.7%), according to D.B. Hebbard in Talking New Media.
Big Data in particular seems to be spurring the growth, according to ABM’s Mike Marchesano.
“Business-to-business media is sitting on a gold mine of customer data and business intelligence, and companies appear to be taking advantage of it,” Hebbard quotes Marchesano as saying.
“B-to-b media companies are increasingly offering business intelligence with quality, actionable insight into customer behavior. Growth should continue as the media and information companies continue to blaze new trails as a result of recent acquisitions and partnerships with data and market research companies.”
The report also notes that ad pages are down in print, (something also reported in the consumer sector by Publisher’s Information Board at MPA), while digital revenue is up 22%. It’s a tricky bit of data comparison that needs a closer look to really understand what it means.
It’s important to remember that we are talking about two different pies here: Print ad revenue logged in at a healthy $19 billion last year, while digital is going to take a long while to reach that kind of volume, even with a yearly gain of 20+%. It’s just an entirely different beast. (And Hebbard has a way of making them seem like a drop in one equals a gain in the other, point for point. That’s not the case.)
Still, we want to see ad pages continue to rebound, and the trend of overall ad revenue to climb. As magazine publishers retool their business models and understand the new geography of the industry, we are going to continue to see magazines grow and prosper.