“Media is dying? Don’t tell that to the winners of this year’s Publishing Hot List,” declare the authors. “Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape.”
Joining those three on the list are New York (hottest magazine of the year), Saveur (taking design and photography honors), The Miami Herald (for their Perversion of Justice series on Jeffrey Epstein), and The New York Times Magazine’s 1619 Project.
Ironically (or is irony well and truly dead by now?), The New York Times was also honored as Hottest Website of the Year, recognized for its clean design and user experience, and their beautifully presented interactive news pieces.
“The website reaches 150 million global digital readers every month, and is propelling the Times’ growing digital subscription business: More than 80% of the Times’ paid subscriptions are digital-only,” the article notes.
Not surprisingly, Meredith’s Magnolia Journal made the list as Hottest in Home, as the honor for Hottest in Social Media went to The Washington Post for its TikTok social presence.
New York Times EVP and COO Meredith Kopit Levien was named Publishing Exec of the Year (as seems fitting for her role with the much-honored brand), and Cosmopolitan’s Editor-in-Chief Jessica Pels was lauded at Publishing Editor of the Year.
What do all these brands and people have in common? At first glance, maybe not much. Yet a closer look at the heart of their success finds common threads – dynamic audience engagement, innovative revenue models, and an unflagging commitment to their core mission.
As for Airbnb, they’ve long been a fan favorite around here for the way they’ve used customer data to create a truly exceptional custom print magazine – their win as Hottest Customer Publishing Magazine is well deserved.
If these honorees prove anything, it’s the enormous synergy between print and digital. Dramatic shifts in the publishing industry have forced publishers to get savvier with their first-party data, understanding their audience much more deeply. As they do, we are seeing a new understanding of where, how and why to connect. Congratulations all, on your truly innovative approach to modern publishing.