Print communicates powerfully. No animations or additional words are required to communicate this message.
“One child is holding something that’s been in America to protect them. Guess which one.
We keep ‘Little Red Riding Hood’ out of schools because of the bottle of wine in her basket. Why not assault weapons?
Advertising Agency: Grey, Toronto, Canada
Chief Creative Officer: Patrick Scissons
Copywriter: Patrick Scissons
Art Director: Yusong Zhang
Photographer: Eden Robbins / Sugino Studio
Account Supervisor: Laura Rovinescu
Advertiser’s Supervisor: Shannon Watts
Planner: Malcolm McLean
Agency Producer: Vikki Kuzmich
Producers: Sarah Gheriani, Taeko Yamanouchi
Retoucher: Miho Matsuoka