Search Results for: "trust bump"

70 total results

The Trust Bump is Real, in the U.S. and the UK
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New studies point to just how dimly we view social media content. Looks like our friends across the pond have a lot in common with us here in the U.S. – we all share a basic mistrust of social media...
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The Trust Bump of Printed Magazines
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In this age of fake news and waning consumer trust, there is one thing brands can do to significantly raise their “trust appeal.” “Advertising campaigns which include print magazines amongst their mix of media channels have a 22% increase in...
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Build Brand Trust with Print Marketing and Advertising
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CRAFTY DOGMA/FLICKR I write quite a bit about the trust bump of printed magazines, how appearing in print – whether in ads or editorial content – can elevate your brand’s trust quotient across channels. Around here we know it to...
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Ask Your Advertisers if their Customers Trust Social Media
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I know we call out Facebook a lot around here – but they certainly aren’t the only social platform taking fire lately. “As this chart from Statista shows, the Cambridge Analytica scandal seems to have resulted in a broader loss...
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Magazines Again Ranked Tops in Trust by Consumers
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“Getting the news” in our multi-channel world has gotten easier than ever – literally we carry access to just about any source with us at all times. At the same time, this ease has muddied the water about what sources...
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Gen Z and the Increasing Importance of Trust
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In just two short years, they will represent 40% of all U.S. consumers, and number close to 73 million strong. Nope, they aren’t Millenials, they are Generation Z, sometimes called Millenials 2.0. And for brands that are willing and able...
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Why Brands Can’t Build Trust on Digital Alone
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It’s no picnic being a marketer these days. As Jeremy Kressman writes in Emarketer, “the methods and sources consumers use to vet products online is undergoing a significant shift.” “Even as some consumers place less trust in brand messages like...
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Long Term Benefits for the “Real” Category
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Many business categories have been changed forever by COVID-19. Some have been accelerated into the future; e-commerce, streaming and video games ... all things that can be done from home. But the future is omnichannel and it's the best way...
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Holy Facemask, Batman, I Matter
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We all love a sidekick. They are dependable, unfailingly optimistic, committed to the cause and eminently trustworthy. So when Mark Ritson spoke at Magnetic’s Spark conference and described magazines as being Robin to other media’s Batman, it struck a chord....
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The Generational Impact of COVID-19 on Media Habits
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There’s no question that media consumption is up while most of the country shelters in place. Global Survey Index set out to discover where all this consumption is taking place, so they interviewed 4,000 internet users in the US and...
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