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Journalists See the Tide of Trust Turning Back

01 May 201801 May 2018|News

Early this year, we saw trust in traditional media bouncing back from its historic low point of a couple of year ago. At the time, we cited the 2018 Edelman Trust Barometer that showed traditional media outlets were indeed regaining...

Tide Turning for Print Ads?

08 April 201508 April 2015|Advertising, Print

[responsive][/responsive]In an industry where huge agencies direct massive amounts of advertising spend, one man or woman’s opinion can have dramatic implications. So we were pleasantly surprised to read this comment from Martin Sorrell, head at media-buying behemoth WWP. “There is...

The Secret Life of Your Mailbox

11 March 202011 March 2020|Print

Back in the ‘70s it used to be called “junk mail” – the reams of unsolicited paper in your mailbox, sent by well-meaning but data-limited businesses trying to cover a broad swath. Never mind that yours was a vegetarian household;...

Finger in the Air or Fully Accountable?

20 December 201820 December 2018|Digital, Magazine, Print

There’s plenty of evidence that print “still” works, despite the rise of digital. We see digital-first brands launching magazines, Amazon mailing a print toy catalog, and a shift in the fashion industry from mass market to branded print. Yes, it’s...

This is How You Sell an Ad

19 March 201819 March 2018|Advertising, Magazine, Print

We talk a lot about the need for publishers to take an active role in educating advertisers about the value of print. We used to almost take it granted that our ad partners understood the “why” behind their ad choices....

The Second Sin of Magazine Publishing

15 February 201815 February 2018|Magazine

In 2009, Alan Mutter famously warned publishers they were committing the “original sin” of giving away their content for free online. While the infantile internet cried “Information wants to be free,” he presaged financial disaster for brands that forgot how...

Buzzfeed Lays off 100 and Ad-funded Online Journalism Takes its Lumps

31 January 201831 January 2018|Digital, publishing

There’s a group of 20 or so journalists in the UK suddenly available for hire. No, they weren’t laid off from a struggling print newspaper. Rather, they’ve been cut from the editorial staff at Buzzfeed, part of a purge of...

Chart of the Week: Magazine Ads are Most Liked of All Media

23 May 201710 November 2021|Advertising, Magazine, Print

Luxury brands know the score. So do big brands like Proctor & Gamble. And consumers have made their preference loud and clear with their massive adoption of ad blocking technology.Now Kantar Research is the latest source to confirm what is...

Is Advertising Dead? No, Only Bad Advertising

24 June 201624 June 2016|Advertising, Print

“Traditional media, linear TV, [and] newspapers in their old form are more effective from an engagement point of view.” What’s new in advertising today? According to the panel of industry experts at the recent Cannes Lions ad festival, everything…and nothing...

Don’t Blame Us for Ad Blocking, Says Developer

10 September 201510 September 2015|Advertising, Digital

“Brands and publishers need to ‘be thoughtful’ with ads on the mobile web, or else face mutiny from smartphone users installing ad-blockers en masse.” That’s the sentiment being credited to Dean Murphy, developer of a technology that’s set to make...

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