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I’ll Have What They’re Having … Eating Well Closes Out a Tasty Year

05 January 202126 August 2021|Magazine, Print

While advertising revenue took a big hit last year (wow, it’s nice to say “last year” when we talk about 2020, isn’t it?), there was at least one notable exception. “In a year when we have come to expect the...

2020 Saw 60 New Magazine Launches, Pandemic and All

05 January 202105 January 2021|Magazine, Print

Samir “Mr. Magazine” Husni It certainly wasn’t the best year for the magazine industry, with ad budgets dropping and logistical nightmares around every corner. Even so, 60 new print titles debuted in 2020. While that’s down from the year before,...

Meredith Aims for the Pet Market with Happy Paws

26 March 201926 March 2019|Magazine, Print

Well, this is just adorable. Meredith Corp., the publishers behind the wildly successful Magnolia Journal that has taken over the lifestyle market, is now setting its sights on pet owners. According to Greg Dool in Folio:, the company’s latest launch...

The COVID Bump – Making it Stick

11 August 202011 August 2020|Magazine

Publishers understand that getting someone to subscribe to their magazine is worth the effort. Subscriptions signify a deeper relationship to a brand than a newsstand purchase and create a habit that becomes a part of their lifestyle, something they look...

Lifestyle Spending Up During Stay at Home Situation

06 May 202006 May 2020|Advertising

Passion spending is up … and poised to rise further. As many of us have the opportunity to spend more time at home, we are indulging in our passions – for music, baking (have you tried to buy flour or...

Caffeine Magazine Serves up the Right Brew

16 October 201816 October 2018|Magazine, Print

Something very cool has been happening in the magazine industry in the last few years – a spate of tightly targeted independent magazines on lifestyle topics, created by passion-driven publishers eager to share what they love. Among the ranks of...

How Magnetic is Working to Burst the Media Planning Bubble

26 July 201826 July 2018|Magazine, Print

To talk to the current generation of media planners, you’d think that magazine content has fallen dramatically out of favor – to the point that these decisions makers are highly biased against magazine advertising. Yet, according to Sue Todd of...

What the Cool Kids Are Publishing These Days

24 July 201810 November 2021|Magazine, Print

They’re smart, they’re cool … and they’re in print. But just how did indie magazines become such hot publishing properties?“It started as a rebellious trend: a stylish stand against the march of technology and the fast pace of the digital...

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