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Looks Like Meredith is Banking on the Niche

19 November 201910 November 2021|Magazine, Print

Are we witnessing a very public example of the swing from mass market to niche in magazines? In October, Meredith National Media Group announced they would cease publishing Family Circle, an iconic mass-market magazine, at the end of this year. ...

What the Personality Cult of Niche Publications Can Teach Mass Market Brands

26 August 201926 August 2019|Magazine, publishing

As the age of mass-market gives way to special interest everything, big-name publishers are learning some potentially game-changing lessons from the niche side. At the heart of the lesson is this simple truth: no matter the size of your audience,...

David vs. Goliath in the Magazine Industry … Our Money’s on the Niche

01 August 201901 August 2019|Magazine, Print

The swing to niche continues in the magazine industry, as smaller, interest-based magazines find passionate, like-minded readers. And according to James Somerton writing in Innova, there are some key reasons why niche is the new normal. “One of the biggest...

Golfers, Boaters and Survivors – Print’s the Common Thread for Niche Media Brands

03 June 201903 June 2019|Magazine, Print

What makes a media brand launch an expensive print title when the barriers to entry for digital content are so minuscule? That question was top of mind when Greg Dool of Folio: spoke to three publishers bucking the online-only trend....

GQ’s New Role in the Era of the Niche Lifestyle Title

26 March 201926 March 2019|Magazine, Print

To hear Will Welch tell it, the age of the general interest, mass-market title is gone. In its place is the age of niche. Welch spoke to Samir “Mr. Magazine” Husni about his vision for the GQ brand under his...

22 Niche Titles Sure to Spark Insights and Ideas

20 November 201820 November 2018|design, Magazine, Print

Unless you really haven’t been paying attention, you understand the fundamental shift happening in the magazine industry. Audiences are becoming increasingly self-selective, consuming content that aligns closely with their passions and their interests. And publishers are finding success in providing...

How NewBeauty is using the Niche Trend to Redefine Mass Market Success

07 May 201807 May 2018|Magazine, Print

Millennials seem to garner the lion’s share of attention in the magazine world these days. Aside from iconic Baby Boomer brands like AARP and their fantastic print magazine, the newsstand reads like a social media profile of a younger audience...

The Niche Trend in Men’s and Women’s Titles

07 December 201707 December 2017|Magazine, Print

These are surely exciting times to be in the magazine industry. As our society grapples with issues like sexual harassment, equal pay, gender stereotypes and misogyny, indie publishers are breaking the mold in their titles. Take Fathers, for example. “In...

Indie Mag Printed Pages Earns it Spot in the Niche Market

17 August 201717 August 2017|Magazine, Print

Finding stuff they like and sharing it; that’s the basic premise behind the site It’s Nice That. Favorite books, happy animations and an upbeat look at tech advances adorn the current home page (no political angst or social drama, which...

Niche and Special Interest Titles Continue to Lead in Growth

15 June 201715 June 2017|Magazine

Well, the data may be a little fuzzy, but the message is good. According to Association of Magazine Media and their Magazine Media 360 report for April, several magazine titles are seeing some nice growth. “In the enthusiast and niche...

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