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Lifestyle Spending Up During Stay at Home Situation

06 May 202006 May 2020|Advertising

Passion spending is up … and poised to rise further. As many of us have the opportunity to spend more time at home, we are indulging in our passions – for music, baking (have you tried to buy flour or...

GQ’s New Role in the Era of the Niche Lifestyle Title

26 March 201926 March 2019|Magazine, Print

To hear Will Welch tell it, the age of the general interest, mass-market title is gone. In its place is the age of niche. Welch spoke to Samir “Mr. Magazine” Husni about his vision for the GQ brand under his...

Dog, The Magazine – a True Indie Lifestyle Magazine

09 November 201709 November 2017|Magazine, Print

If dogs published magazines (and had passports and good luggage), this is the magazine they would create. The editors of Dog, have created a true lifestyle magazine around dogs. And it’s far different than you might expect, and unlike any...

Kinfolk: The Last Lifestyle Magazine

21 March 201621 March 2016|Magazine, Print

How a painfully reserved 29-year-old ex-Mormon from rural Canada bucked the “slow death” of print to create the lifestyle magazine of the decade. “It’s difficult to define a lifestyle magazine, but...you know it when you see it,” writes Kyle Chayka...

Digital Alone Won’t Cut it for one Lifestyle Publisher

05 October 201505 October 2015|Digital, Magazine, Print

Another lifestyle magazine is making news, this time in Lagos, Nigeria. (Can we just say that this is beginning to be the norm rather than the exception? Lifestyle magazines are indeed a “thing” and more marketers are realizing the impressive...

How to Be a Lifestyle Enabler

01 July 201501 July 2015|Magazine, Marketing, Print

When a brand can think outside its own product box and imagine the lifestyle those products help to support, amazing things start to happen. Such is the case with mattress company Casper, which recently launched a digital magazine call Van...

New Niche Print Magazine Aims at the Physician Lifestyle

05 March 201505 March 2015|Magazine, Print

[responsive][/responsive]Success in today’s niche magazine market comes down to gaining a deep understanding not of the mass market but of your own audience, and seeing the gaps in what the market offers them. And that’s why Physicians’ Life – a...

African Businesswoman working on computer

Data Analytics

12 August 202129 October 2021

DATA ANALYTICS A Revenue Driving Proposition for PublicationsWith the extensive data about consumers in the consumer database today, we can give you lots of intelligent data about your current readers, subscriber and members.360 Characteristics about Consumers220 Million People in DatabaseCustomer...

Hoffman on Print’s Key Feature … “It’s Invited In”

14 January 202126 August 2021|Magazine, Print

If you follow my writing with any regularity, you know I’m a huge proponent of the audience-first ideal in publishing. Your audience is everything, and that point has been hammered home this past year. Publishers who get it — and...

I’ll Have What They’re Having … Eating Well Closes Out a Tasty Year

05 January 202126 August 2021|Magazine, Print

While advertising revenue took a big hit last year (wow, it’s nice to say “last year” when we talk about 2020, isn’t it?), there was at least one notable exception. “In a year when we have come to expect the...

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