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What’s Read and Loved and Growing for Five Straight Years?

19 February 202019 February 2020|Catalog, Print

Image source: jschmid.com The results are in, and Harvard Business Review has something to say about the state of catalogs in the 2020 marketing strategy. “Despite two decades of email and social media marketing, and the digitization of the consumer...

A Stark Warning to CMOs Focused on Short-termism

23 September 201923 September 2019|Advertising, Digital, Print

It’s not the ad campaign; it’s what the ad campaign is doing for your brand. It’s not the marketing campaign; it’s what that marketing is doing to engage and build relationships. This distinction is critical when it comes to understanding...

Report Shows Marketing Bias is Hurting Campaign Effectiveness

16 September 201916 September 2019|Marketing, Print

“In a media landscape muddied by unfounded biases, questionable metrics and marketing jargon, the challenge for advertisers and agencies is to cut through the BS and identify which channels legitimately boost marketing effectiveness. It’s no easy task in an evolving,...

The Purpose of Print for Modern Marketers

10 September 201910 September 2019|Magazine, Print

We share a lot about the “whats” and “hows” around print marketing – where it’s useful, how to be creative with it, what’s new in the world of print magazines and catalogs. But sometimes it’s helpful to sit back and...

Go Ahead and Love Paper …. Your Audience Does

12 August 201912 August 2019|Paper, Print

Most of us are cognizant of the need to protect our environment. And most of us do things every day with this in mind … maybe we recycle, or turn down the water heater just a few degrees, or keep...

David vs. Goliath in the Magazine Industry … Our Money’s on the Niche

01 August 201901 August 2019|Magazine, Print

The swing to niche continues in the magazine industry, as smaller, interest-based magazines find passionate, like-minded readers. And according to James Somerton writing in Innova, there are some key reasons why niche is the new normal. “One of the biggest...

Yes, No and Sort Of – the Complicated World of Personalized Magazines

18 July 201918 July 2019|Magazine, Print

Personalization, fueled by data-driven digital printing technology, is reinvigorating the direct mail economy. Brands are getting savvy at using customer data in more profound ways, so it’s only a matter of time that we’ll see this happening in a big...

More Publishers Wake Up to Paid Content Strategies

14 March 201914 March 2019|content, Publisher

“We’ve made a huge mistake.” That’s the general sentiment among publishers discussing the current state of the magazine industry at Digiday’s Publishing Summit Europe earlier this month. According to Lucinda Southern of Digiday, 150 publishers gathered to talk reader revenue...

Looking for Real Answers about Smartphones and Teens

28 February 201928 February 2019|Digital

LA Johnson/NPR Teen suicide. Depression. Bullying. Loss of focus. Modern tech – in particular, smartphone use – has been studied as a possible cause for all these alarming changes in young people. Yet Brian Resnick of Vox believes the answers...

Publishers Cry Foul on Apple’s New Subscription Model

21 February 201921 February 2019|Digital, Magazine

It was four years ago that D. B. Hebbard railed against Apple and the lousy way they treat magazine publishers. They are at it again … and we wonder what Hebbard would think of this. “Apple's upcoming Spotify-style magazine subscription...

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