You searched for Your brain on print

The Power of Print Ads in a Digital World

21 December 202013 October 2021|Print

Even before work became WFH and social interaction turned completely digital, people have longed for tangible elements in our hyper-online landscape. Now, the search for sensory engagement beyond what our screens can offer is even more meaningful. And that could mean...

Print Led vs Digital Based & Why It Matters

15 December 202021 July 2021|Digital, Print

It’s getting exceedingly rare for a brand to exist solely in print. Digital-first and e-commerce brands are embracing print, knowing readers are wired for tangible experiences. Conversely, even Monocle, the brand that famously eschewed social media five years ago, has a...

Why 65% of Us Need Print to Engage Deeply

08 September 202026 August 2021|Print

Why is print still so effective at engaging customers in our digital world? You could cite any number of reasons — the fact that print is tangible, and our human senses long for that. Or that appearing in print carries...

That Book on Your Nightstand Has a Message for You

30 April 202030 April 2020|Print

Behavioral experts seem to agree that it takes about three weeks … 21 days of consistent effort … to ingrain a new habit. This goes for exercise routines, eating habits, creating art, writing every day, or doing something good for...

The Non-trackable Print Ad Myth … Busted

21 January 202021 January 2020|Advertising, Print

Perfectly targeted and trackable ads … this was the promise of internet advertising, and the mantra turned into a drumbeat for marketers looking for an easier way to demonstrate performance. The common story was print ads aren’t trackable, so there’s...

It’s Never Been Easier… or Harder… to Get Your Message Out There

07 January 202007 January 2020|Advertising, Digital, Marketing, Print

For marketers, it truly is the best of times and the worst of times, a position made clear by Royal Mail’s new report titled “Why Mail Cuts Through.” “It’s never been easier for marketers to target an audience,” the report...

Parents, Skip the Ebooks and Bond with your Kids

18 December 201918 December 2019|Print

Little brains. That’s what parents and teachers are helping to build, with every interaction. Increasingly, those interactions seem to be on digital devices rather than in print. And that could be having a negative effect on how those little brains...

Sure, Print’s Hard … and It’s Worth It

03 October 201903 October 2019|Print

If you’ve been following me for any length of time, you’ve seen me write about the trust effect in print magazines. Consumers trust printed content more than they trust digital, and this trust helps elevate the brand and its associated...

Why Print is the Flea Market of the Modern Media Experience … in a Good Way

01 October 201901 October 2019|Magazine, Print

You can spend a beautiful Saturday morning inside scouring eBay for finds, or you could meander through a vintage flea market and do your hunting in real life. The difference, according to Flea Market Home & Living Editor-in-Chief Lisa Marie...

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