This year is looking to be a great one for print magazines, with 45 new titles already launched in Q1. That beats Q1 2013 figures with a big stick: Just 27 new titles were launched in the first quarter of last year.
And while Keith J. Kelly of the New York Post describes the feat as “against all odds,” we aren’t surprised to see this kind of momentum.
Kelly recently reported on digital publishers making profit out of print, and the business climate seems ripe to welcome new magazines, both in legacy print titles like Newsweek and in new niche publications.
“While there are big, new launches such as the Hearst venture with Dr. Mehmet Oz…[Media-Finder’s Trish] Hagood said many are smaller and meant for a targeted audience, with examples ranging from Niche Media’s regional Austin Way to Hi-Torque’s Electric Bike Action,” writes Kelly.
“In addition, Newsweek, which lost tens of millions in its last incarnation … is making a modest comeback under new owner IBT Media, with a high-priced 70,000 circulation print run debuting earlier this month,” Kelly continues.
And for the younger set, we are thrilled to note that Sesame Street Magazine, dormant in print since 2008, is now back.
This is fantastic news for both legacy titles and new endeavors, and we salute those publishers who are proving the critics and doomsayers dead wrong.