We suspected Netflix and YouTube were huge data consumers, but the recent figures released by Sandvine’s Global Internet Phenomena Report have us floored.
According to an article by Mashable’s Colin Daileda, “Netflix’s share of [downstream] traffic is 31.6%. YouTube comes in second at about 18.7%, up 9% from the first half of this year.”
Wow. When you stop to think about all the ways we use data, and from how many sources, it’s amazing to think that just two companies account for half of the entire downward flowing data stream in North America.
For mobile-only data usage, YouTube dominates at 17%, with Facebook following a close second at 15%.
The report itself offers an intriguing look at the state of data delivery, and is published twice yearly by Sandvine. It’s worth a read and might help you get a better understanding of global and regional trends and where markets are still emerging.
Now excuse me while I go stream a video.