Thanks, Kasia, for reminding us why we are lucky enough to be in one of the best industries in the world.
While printed magazines are our business, they are also a true passion and a pleasure. Your blog post reminds us of exactly why we love our work. Not because of what magazines mean for the bottom line, or how they benefit the advertisers. We love magazines because of how they make us feel.
“While websites and blogs have exploded in popularity over the last few years, there is still a certain quality that you can only find in print.”
You remind us of what is easy to overlook in our saturated world – the tangible reality of ink of glossy paper, the vivid colors, and the way the word jumps off the page. These things continue to enchant readers and as long as the enchantment remains, our industry will continue to evolve and satisfy that undeniable itch that can’t be scratched by any digital device.
Print makes us feel good. And that is a good enough reason for them to exist.