When founder Peter Mazzotta launched Toronto’s LEO (Let’s Eat Out) magazine, he chose print – not digital – to serve up his content. Why?
“[LEO] has been a very tactile project: something that you have to feel, touch, breathe, smell, flip, put away and then bring back—never throw away,” said Mazzotta in an interview Tamara Baluja of the Canadian Journalism Project.
Mazzotta goes way back in the Toronto food scene, and has a passion for all things gastronomic. He has leveraged a long career as an ad agency executive into this publishing venture, and the future of print looks delicious for his magazine.
In fact, he’s been dreaming of this magazine since the late ‘80s, and the digital uproar did nothing to change his belief in print, according to an article in PrintCan.
It makes perfect sense, considering his audience. Foodies love the senses – the sights, sounds, tastes, smells and textures of a meal. So naturally that sensual proclivity extends to how they want to consume a magazine…hold it, feel it, save it, tear it out, tack it up.
Next time you’re up in Toronto, look for LEO and experience it; at $6.95 it’s available in newsstands around the city. Tasty.