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Glamour UK is Growing Up and Growing Smarter

28 November 201628 November 2016|Magazine, Print

Glamour UK is now firmly a teenager, and it’s growing up to be quite the smarty. “Glamour [UK] is celebrating its 15th anniversary with a strategic shift in recognition of its readers’ evolving lives, enhancing the ways in which the brand...

Why Younger Audiences Are Spending More Time with Print Magazines; What Publishers Need to Know

21 November 201621 November 2016|Magazine, Print

The value of print magazines in building trusted relationships with an audience cannot be matched by other channels…and younger readers continue to prefer print over digital for magazine consumption. That’s just two of the insights Bob Wooton, principal at Deconstruction,...

The Ad Comeback Story of the Decade

03 November 201603 November 2016|Advertising, Magazine, Print

Industry studies show that the benefits of magazine ads often outweigh newer digital avenues, particularly in the all-important area of building consumer trust. Ten years ago many in the industry were saying that magazines were down for the count. As...

04 October 201604 October 2016|Magazine

The latest Magazine Media 360 shows average audiences for media brands are up 9.3% this year. And increases in digital readership are not taking anything away from print. On the heels of a report that shows that magazine media outperforms...

People, Not Platform, is What Really Matters to Publishers

07 September 201607 September 2016|content, Digital, Print

Rebecca Mock These industry experts insist that print’s changing role means publishers must put the audience at the center of any strategy. Print, as we’ve been saying for months now, has a new role in the marketing mix. Many media...

Optimism Reigns inside Magazine Industry C-Suites

29 August 201629 August 2016|Magazine

Most magazine-media execs are anticipating solid revenue growth this year as they focus on adapting to changing consumer habits. Want to know how an industry’s really doing? Just ask the leaders who live and breathe it every day. Folio: did...

Pokémon What Now?

25 July 201610 November 2021|Apps, content

As we search for business lessons in the game’s wild success, it’s natural to ask: What’s the takeaway for publishers? Or are we wasting our breath?In the wake of Pokémon Go’s rampant, pandemic success, industry bloggers of every stripe are...

The Oft-Ignored Story of Magazine Media Growth

21 April 201621 April 2016|Advertising, content, Digital, Magazine, Marketing, Print

Despite challenges in measurement and reporting, the evidence of magazine media’s growth is becoming increasingly difficult to ignore. Something fascinating is happening in the magazine media industry, and it’s an often ignored story according to research consultant Marius Cloete, writing...

Remember When CNET Jumped the Shark?

14 April 201614 April 2016|Magazine, Print

When they launched in print, the idea caused some serious waves. Now? It’s all about using the right channel for the right content, says CNET’s top editor. Eighteen months after CNET debuted their magazine, how does the company feel about...

Penny Wise, Print Foolish?

05 April 201605 April 2016|Magazine, Print

How associations risk alienating their members, and how you can avoid the same mistake. We can’t say this loud enough and often enough: When deciding on a publishing channel strategy, you must take into account the preferences of your core...

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