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Print vs. Digital Magazines: What Readers Prefer

21 September 201830 August 2021|Digital, Print

Freeport Press promoted a 10-question survey to magazine readers in North America (demographics chart below). The survey, which was open for three days in September 2018, generated 1,226 responses. Of those responses, 1,141 were solicited through Survey Monkey. The rest were in response...

Why Smaller Magazine Brands are So Darn Positive These Days

25 June 201809 November 2021|Magazine, Print

When Linda Thomas Brooks, President and CEO of the Association of Magazine Media (MPA), opened the 2018 IMAG conference earlier this month in Boston, she had one piece of advice for the brands represented there.“When people accuse you of being...

4 Pro Tips to Maximize the Power of Direct Mail

07 June 201807 June 2018|Advertising, Print

If any of these critical elements are overlooked, you’re probably wasting a lot of time and money. Even in our omnichannel experience, direct mail is often called “the most direct pipeline to consumers.” And there is plenty of innovation going...

Forma – The Failed Quest for a Universal Typeface

17 May 201817 May 2018|design

Living in the age of speed-of-light technical progress, it’s hard to remember when innovation and change was slower … much slower. Yet businesses faced some of the same challenges we do now when they fail to adapt quickly enough, and...

Designing the Typeface for England’s World Cup Kit

23 February 201809 November 2021|design

Talk about a dream gig – UK font designer Craig Ward was asked to design the font kit for England’s football team when they play in the World Cup in Russia later this year. “I was contacted in the first...

9 Creative Ways to Spark a Full On Marketing Blitz for Your Print Magazine

15 January 201815 January 2018|Magazine, Marketing

It is pretty clear to most of us in the industry that print magazines are back – indeed, for many us they never really left, but that’s not the point here. What is the point is that consumers still love...

Print vs. Digital: How We Really Consume Our Magazines – 2017 edition

29 September 201729 September 2017|Digital, Magazine, Print

UPDATED 2017 STATISTICS 9/29/17 Freeport Press promoted a 14-question survey (added 7 questions vs. 2016 edition) to a variety of magazine readers in the North America - demographics chart below. The survey was open for 3 days in September 2017...

How Land’s End Just Nailed Their New WorkWear Catalog

14 August 201714 August 2017|Catalog, Print

Print has this incredible ability to convey important information about your brand – far beyond the mere act of putting ink on paper. Done right, a reader should get a gut reaction, an emotional affinity, for what your brand is...

Catch this NYC Type Exhibit this Summer

21 July 201709 November 2021|design, Magazine

Oh wow, have we got a treat for our East Coast typography fans. The New York Times Magazine has put together an exhibit of outstanding typographic examples at the Type Directors Club in NYC. It runs through September 5, according...

DIY Templates the Rules of Design

11 June 201711 June 2017|design

Visual content is a huge component of current marketing practices, and it’s spawned a wealth of templates and DIY options. This shift to “anyone can design” has its drawbacks, to be certain; nothing can really replace the solid skills and...

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