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Let’s Just Stop the Greenwashing Guilt Trip

31 December 201931 December 2019|Paper, Print

It’s a new year, a new decade, well into the 21st century … so we basically want the majority of our information online, right? Well, not according to U.S. and Canadian consumers, notes this article in the Porterville Recorder. Independent...

Ink’s Cofounder on What Makes Print Fly in His World

28 October 201928 October 2019|Print

Simon Leslie, the co-founder of travel media brand Ink, pulls no punches talking about what’s “wrong” with magazine publishing today. “The biggest challenge that the other brands are having is they have stopped investing in their product, they have stopped...

Mr. Magazine and the “Lose Yourself” Experience

15 October 201915 October 2019|Magazine, Print

As the American magazine industry approaches its 300th year in 2041, Samir “Mr. Magazine” Husni has a thought or two to share. “I know it may be disappointing to some of you that my forecast for the next 22 years...

A Tale of Two Publishing Models

09 October 201909 October 2019|Advertising, Digital, publishing

You could say that this century so far has been the best of times and the worst of times for publishers. On the one hand, we have tremendous audience reach made possible by social media and digital content distribution. On...

Indie Publisher Thrives with an Eye on Quality

01 October 201901 October 2019|design, Magazine, Print

John Walters has learned a thing or two in the 20 years he’s edited Eye magazine, a quarterly review of international graphic design of which he’s now a co-owner. “The former musician, who was one of the founders of the...

What the Personality Cult of Niche Publications Can Teach Mass Market Brands

26 August 201926 August 2019|Magazine, publishing

As the age of mass-market gives way to special interest everything, big-name publishers are learning some potentially game-changing lessons from the niche side. At the heart of the lesson is this simple truth: no matter the size of your audience,...

Blurred Lines and Innovation …. The Heart of Print’s New Reality

26 August 201926 August 2019|Digital, Magazine, Print

To thine own audience be true. That’s been our mantra since the early days of the digital disruption. We joined industry voices in encouraging publishers and media brand to think “audience-first,” rather than blindly following the digital trend. This measured,...

Corporate Greenwashing is Just About Washed Up

16 July 201916 July 2019|Paper, Print

It’s been five years since the FTC cracked down on environmental marketing, warning companies that their “go green / go paperless” campaigns were misleading and unsubstantiated. The claims that digital is greener than paper don’t hold water, and consumers were...

Make Your Readers Happy – Forbes’ Not-so-secret Reason Why Numbers are at an All-time High

06 June 201906 June 2019|Magazine, Print

“Success stems from reinvention during periods of strength, rather than during distress.” That, according to Forbes’ Randall Lane, has been a guiding mantra in the 100-year+ history of the Forbes publishing empire. It’s also why the brand is forging ahead...

The Realty of Publishing in 2019 — 5 Truths for Publishers

20 May 201920 May 2019|Magazine, publishing

It’s increasingly (and sometimes painfully) obvious that the only way to succeed in publishing today is to keep a firm focus on your readers. We’ve been preaching about this audience-first approach for several years now, and seeing the results when...

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