The image says it all. A plain white box of what we can only assume is cereal, with a crude line drawing of a sun. Next to it, a white carton of milk (again, we assume) with a grade-school version of a cow and the word “moo.”
That pretty much summarizes a world in which print, as an industry, is dead.
Kudos to the Montreal ad agency Les Evades for the wildly clever and wickedly accurate campaign, brought to our attention by this article in Applied Arts.
“Printing is all around us,” says Jack Latulippe, the creative director at Les Évadés who was quoted in the article. “The purpose of the campaign is to promote the printing industry as a viable field for trained professionals — the hype surrounding the ‘death of print’ has had a negative effect on the number of people considering printing as a worthy career.”
Now more than ever, the printing industry needs this kind of genius thinking. And for talented up-and-coming designers who are looking for a place to shine, the field is wide open.