The brand looks to tap into of cross-platform media buys.
The Meredith Corporation is set to launch a print version of its popular Allrecipies.com brand. The magazine is being rolled out as a bi-monthly publication and is slated to debut in August.
Meredith is looking to buck the trend of print magazines moving into digital-only publishing by going the opposite direction. “We believe in multi-platform publishing and delivery,” says Tom Witschi, executive vice president of Meredith’s Women’s Lifestyle Group. “We are very good at print and have had a lot of success with it, and it was clear from our testing that this was going to be very well received,” he adds.
In addition to print, Allrecipes is also entering the television space with a branded segment tied into Meredith’s The Better Show, which airs on the Hallmark Channel.
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