Seems our Canadian neighbors are reading a lot of magazines these days, with industry figures rebounding to pre-recessionary reading levels in major titles.
According to the website PrintCAN, “The latest report from the Print Measurement Bureau (PMB) indicates Canadian magazines had an average readership of 1.04 million four years ago, which declined to 1.01 million in 2010 and hovered around there before bouncing back earlier this year.”
This is welcome news for magazine publishers on both sides of the border, and puts a nice cap on a year that saw gains in print and digital magazine revenue in our industry.
In Canada, Reader’s Digest keeps its position as top dog, with more than 5 million readers at last count in the fall of 2013. Canadian Living, Canadian Geographic, what’s cooking and People magazine round on the top five titles.
Some of the biggest gainers were Cineplex Magazine (up 18% from 2012 readership), CAA Magazine, and Canadian Health & Lifestyle (up a healthy 8.8 %).
We like this trend in our neighbors to the north, and wish our Canadian publishers continued growth in 2014.