A twenty-year veteran of the newsstand industry, working for a small wholesaler – Independent Direct Distributors – in the 1990s and for the Meredith Corporation in the 2000s. His newsstand successes include the Dollar Tree Program, Family Circle’s 75th Anniversary multi-platform promotion/$0.75 edition, and the sale of the first bookazine (Great American Kitchens, 2000). He spent the last two years of his professional career as a member of Diamond Comic Distributors where he was responsible for business development. He analyzed magazine data to determine whether Diamond’s unique methodology would apply to the magazine industry. In working with magazine publishers and purchasing data from MAGNET, he analyzed more than two dozen magazine titles at retail.
In January 2013, he was accepted to Northwestern University’s Master Program in Predictive Analytics. Luke also founded the Market Analytics Project to offer actionable data analytics to publishers, vendors and retailers alike.
In the coming weeks I will be introducing a series of interviews with Luke with the hope that we will be able to shed some like at major problems on the newsstands and the different ways to solve them. It is solutions that I am after and not restating the problems. So without any further due, here is the first segment of the Mr. Magazine™ Interview with Luke Magerko.