Magazine Designer is one of our favorite resources design tips and ideas. This month they posted a great piece on “When and How to Redesign a Magazine” that provides an excellent piece of advice, one that is all too often ignored as we trade what works for what’s new.
“Make sure the reasons for the redesign are the right ones.”
Lately it does seem that redesigns are de rigueur, if seemingly random. Change of key staff, change in circulation, or a change in what the competitors are doing can mean a complete graphic overhaul. And sometimes it seems like a magazine just wants to show off their design skills…because they can.
If your audience or your niche is demanding something new, or you truly feel your magazine and your bottom line will benefit, it might be time.
If you do undertake a new look, make it noticeable by your readers. Be bold, and make all of your changes in one issue rather than dribbling them out bit by bit. Make it count, in other words, or you risk losing any value from your rework.
We like this article for its common sense approach to the process, including ideas on who to include and how to go about the nitty gritty of the redesign project.
While you’re thinking about design, take a look at Mashable’s tilt-shift collection. It might be something you want to try for some stunning imagery that captures the reader’s attention.