“Typography in packaging design should not only entice the buyer to get the product but be delightful as well,” notes the staff at YouTheDesigner.
Like the folks there, we’ve definitely been known to purchase a product because the package was beautifully designed. A chocolate bar wrapper that takes us back to a Harry Potter-esque confectionary shop; a bottle of wine that looks like it was created on the Big Valley vineyard; or a bottle of olive oil that is so sleek, so deconstructed in its design that it practically begs to live on the grantie counter — these are the designs that compel the purchase.
If you can bring mad design skills like these to your career, you’ll have no problem finding work.
Enjoy these great examples of typography in packaging design.