Want to start a magazine? Forget getting a huge name like Hearst or Meredith behind you. Forget the big name retailers who have committed to advertise, and the heavy hitting editorial bigwigs on your masthead.
Think Kickstarter, the crowd funding site that is home to the new, the wild, the untried. Get enough support from your fan base, and you’re in business.
“How to Launch a Fashion Mag Using Kickstarter” is a good read. Intrepid publishers with something to say and something new to offer have found success on the site. And failure. As noted in the article, publishing projects on the site have one of the lowest success rates (33.22%), with only the fashion category showing worse results.
So combining a publishing venture with a fashion venture is a sure loser, right?
Not so. The site is seeing the successful funding and launch of new titles like Fashizblack, a French-based publication that launched in 2012.
The article contains great advice for would-be publishers, including ideas on how to budget, promote and organize your project. For the old-school magazine publishing set, you might want to start paying attention to what’s going on in Kickstarter. Some of these magazines could be nipping at your heels in short order!