Messages encouraging consumers to “go green” and “save trees” by going paperless are commonplace today, and until now have mostly gone unchallenged. Research by Two Sides found that among 94 leading U.S. companies, 50% are making such claims. In response, we initiated a nationwide educational campaign to help companies better understand the sustainability of print and paper and to create greater awareness of best practices for environmental marketing.
As part of this effort, Two Sides has compiled a FAQ sheet to answer the most frequently asked questions about environmental marketing best practices and a list of resources to help companies navigate green marketing do’s and don’ts.
The original article contains a few key facts and some links to key resources: http://www.twosides.us/Environmental-Marketing-Best-Practices-for-Print-and-Paper