Picture for a minute the typical Disney World ad … happy families running into the park swinging their kids between them; giggling tots hugging Mickey and Minnie; adorable faces turned toward the fireworks over Cinderella’s castle – we know the Disney drill.
The fact that we know what to expect gives Disney’s recent series of print ads an even greater impact.
“Yellow Shoes, the in-house agency at Disney, created print ads that highlight the afterglow of a Disney World visit,” writes David Griner in AdWeek. “Each shows a child asleep on the drive home or perhaps en route back to a hotel.
“Anyone who’s been on such a trip with kids will recognize the complete, blissful exhaustion conveyed by the ads,” Griner continues.
The photos for the ads were taken by photographer Caitie McCabe, and they absolutely capture the longer-term answer to the question “why go to Disney?”
It’s the kind of image that lingers, much the way your memories of a trip to the park would. Clearly, the ad team at Disney gets the connection: Print has a lasting effect on us too and is able to make the kind of emotional connection that lingers.
Well done, Disney. You’ve given us a little magic to start the New Year.