Let’s review the USPS proposed changes for 2017
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The United States Postal Service filed notice with the Postal Regulatory Commission (PRC) of price changes for Mailing Services products scheduled to take effect in January 2017. Standard Mail is being rebranded as USPS Marketing Mail to better align the...
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Learn to Create DM that Really Performs
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From mailing list to message to form, this video series will teach you how to find the right balance that drives outstanding response to your direct mail campaigns. If you’ve studied direct mail at all, you’re probably already familiar with...
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USPS Loses $1.5 Billion Last Quarter
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Things are going from bad to worse at the Post Office, with losses doubling over the same quarter last year. Is there any way to stop the bleeding? The USPS recently announced a loss of $1.57 billion (that's with a...
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USPS Sneaking in the Rate Hikes?
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Crazy confusion from the USPS on new flats regulations; D. Edward Tree helps sort it out all.  It looked like the USPS was sneaking in a tiny rate hike for flat mail senders, “a small fraction of 1% for most...
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Looking for ROI in All the Wrong Places
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Want a real return in this age of digital fraud and waste? Think mail.  Recent figures from Target Marketing show that the majority of advertisers are planning to increase their digital spend this year, even in the face of massive...
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The Battle for Affordable Mailing
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The good news is the exigency surcharge is now rolled back. But as one industry analyst points out, the struggle is far from over. Now that the USPS has rolled back the 4.3% emergency surcharge on postage, mailers everywhere are...
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Now Delivering: Print Mail to Your Inbox
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The post office is testing a new service that lets residents see what’s coming in today’s mail. And the impact on the direct mail industry could be huge. But are we ready for it? It’s been called a game changing...
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Postal Rate Rollback Looking More Likely
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With the end of the exigency surplus collection in sight, mailers may be in for some relief in the form of lower rates. But don’t expect it to last. Earlier this month, the USPS submitted a new rate chart expected...
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More is Less at the USPS
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That 3.3% increase in operating revenues covers as actual loss of a quarter billion. For years now, mainstream media has been speculating the coming demise of the U.S. Postal Service (USPS). It’s become painfully obvious that reforms need to happen...
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What We REALLY Think about the Postal Service
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Annual survey sheds light on the disconnect between mailing industry professionals and the folks at the beleaguered USPS. Is the USPS doing a good job as a partner to the mailing industry? Mailing Systems Technology was anxious to find out...
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