USPS Archives - Page 3 of 8

330-308-3300

25 September 201825 September 2018|USPS

We talk about the stats all the time – like how direct mail is a proven top influencer among affluents…. …or how effective direct mail is in B2B sales, and how it enjoys the highest ROI among channels. The facts...

USPS Far From Hitting Targets with FSS Investment

07 August 201807 August 2018|USPS

The big question: Is the billion-dollar investment the USPS made into its Flats Sequencing System paying off? The unsatisfying answer: They don’t know. As D. Eadward Tree explains in a recent post on Dead Tree Edition, “postal management doesn’t know...

Myth Busting the USPS Rate Justifications

08 May 201808 May 2018|Magazine, USPS

The USPS had done an excellent job of pleading their case for rate increased on periodicals. To the average U.S. consumer, there are several “facts” being bandied about that seem to justify rate increases for the magazine industry. But are...

The Ad Sequence that’s Most Likely to Spark Desire

24 October 201724 October 2017|Digital, Print, USPS

It’s the holy grail for any ad – to create a memory in the viewer, to spark a desire, and to create a higher perceived value for what you are selling. And according to a neuromarketing study, physical ads shown...

Why Paper and Postage Will Cost You More in 2018

25 September 201710 November 2021|Paper, USPS

In a typical market, declining demand should lead to falling prices; it’s been a tenet of our economy for years. Yet according to D. Eadward Tree, the magazine industry is poised to see a strange reversal.“Declining demand is supposed to...

Mailing Industry Rails Against New Letter Carriers Deal

06 June 201706 June 2017|USPS

The mailing industry has had it up to here with the USPS. According to D. Edward Tree, three groups that represent the industry had some harsh words for the USPS after they reached a new labor contract with the National...

Mailing Industry Up in Arms over the Ongoing USPS Rate Debacle

18 April 201718 April 2017|USPS

Could this be the end of inflation-capped postal rate hikes? Many in the industry feel that the pending Congressional review of how postal rates are determined may set the stage for exactly this. And the industry is not taking the...

High Noon for the USPS?

27 March 201709 November 2021|USPS

With the exigent price hikes finally removed from USPS rates, business mailers have been enjoying the first postal decrease in a century. The breather, it appears, could soon be over…and mailing professionals are not taking it sitting down.While the temporary...

What Four out of Five Consumers Do Every Single Day

01 November 201601 November 2016|Print, USPS

Want almost guaranteed connection with your audience? This is it. In spite of massive changes in how businesses do business and consumers consume, when companies are looking for the most direct pipeline to new customers, direct mail remains a solid...

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